When starting off a blog series about companies I admire, I couldn’t think of a better one than Disney.
Now I would be lying if I said I was coming into this article without bias. I may be a touch obsessed. I have been going to Disney World every year since I was about 2. For me, the Disney Parks bring back feelings of nostalgia. The reason this love hasn’t faded is more than just my love of roller coasters — I admire them for their ability to craft genuine experiences.
Disney Branded Experiences
The best example of a true Disney moment is Main Street USA. This themed land that is consistent across all Disney themes parks throughout the world. The street is lined with turn of the century Victorian style buildings. Ragtime Music is being played in the background as you walk past bakeries, hat shops, and an old time magic shop! To top it off, they have created a technology that collects the scents created when they bake their sweet treats, and then slowly releases them during the day. It not only builds the experience but also helps them sell the treats!
I could talk for hours about the detailed story lines and subtle detail that go into every single section of their parks. There are details that go completely unnoticed by 95% of visitors, but like the layer of an onion, it comes together to form a one of a kind experience.
How this Translates to Web Design
While this might seem like the farthest thing from web design, they are one in the same.
Like any good web designer, a lot of my process is putting myself in the shoes of my client’s users. In collaboration with my clients, I aim to create a website based around not only what they want, but what kind of experience their customers need. I don’t think any Disney guest has ever complained about the lack of delicious smells wafting down Main Street, but it makes their experience so special in a way the guest can’t describe. It is my goal to craft this kind of experiences for my client’s customers.
Can’t Win Them all
Now when I say that Disney creates some of the best experiences, I wouldn’t group web experiences into that. They are not known for their ability to create a clear, concise, and usable websites. It is just amazing to me that a company that has built a large portion of their business on creating memories has such terrible websites.