Working under the direction of a local advertising agency, I created collateral pieces for various campaigns and games for the Nebraska Lottery. The Nebraska Lottery is run by the government of Nebraska. Its games include Mega Millions, Powerball, 2by2, Nebraska Pick 5, Pick 3, and MyDaY. What’s unique about the Nebraska Lottery is that they don’t have a strictly established brand. Keeping this in mind, I focused on the ticket artwork and used simple yet complementary type. I created many different printed materials such as billboards, posters, print ads, and signage. I also got the opportunity to design for the digital side of the campaign. One of the many interactive jobs was to design social network pieces for their Facebook page.
The work was printed and distributed throughout the state of Nebraska, reaching millions of viewers.